Without customers, there is no revenue – and no company. But achieving “Customer Intelligence” is tricky in a digital world of multiple channels, sources, and engagement points – and the old approaches to data integration just won’t work. Winning companies know how to engage and analyze the complex signals that give the best insight into customer behavior and expectations through Hybrid Data Management. Hybrid covers on-premise or on-cloud, structured and unstructured, and proprietary or public data through multiple channels. Advances in techniques and technologies have brought Hybrid Data Management to the forefront, and provide the data that let Artificial Intelligence, analytics, and insights thrive. This is a ‘must hear’ topic as we prepare our data to enter the age of pervasive AI and analytics.
Session Id: NGA162
Journey: Next Gen Analytics Journey
Product: Cloud Data Integration
Role: Business Leader, Data Leader, Architect /IT Leader
Initiatives: Drive digital transformation, Accelerate journey to cloud, Modernize analytics architecture
Objectives: Manage data in a multi-cloud and on-premises environment