Allianz Benelux, part of the world’s largest insurance company, addresses the growing demand for personalized experiences by offering services based on a trusted understanding of their customers. Leveraging Informatica MDM and Data Quality, they built a customer golden profile, and enabled a set of use cases that improved both their internal efficiency and the quality of their client service. Trusted and governed customer golden profiles, combined with graph visualization through advanced analytics, allows Allianz to create business value in a data-driven digital world while they deliver market-leading customer experiences.
Session Id: 360113
Journey: 360 Engagement Journey
Product: Informatica Data Quality, Multidomain MDM
Role: Business Leader, Data Leader
Initiatives: Improve customer experience
Objectives: Deliver complete view of customer data