Delivering the right message to the right person at the right time through the right channel has reemerged as a critical capability when competing on customer experience. Arming the sales team with the information they need to gain commercial advantage is critical. Employing AI and algorithmic models to increase sales productivity and narrow the conversation to what’s most relevant depends on a single source of truth. Join this session to hear how this single source of truth can also fuel patient conversations, accelerate new product introductions, and support compliance needs alongside generating new insights from growing data sets.
Session Id: 360112
Journey: 360 Engagement Journey
Product: Multidomain MDM
Industry: Health Care Services, Manufacturing- Pharma & Medical
Role: Data Leader, Architect /IT Leader
Initiatives: Drive digital transformation
Objectives: Accelerate insights with trusted, real-time analytics, Gain a 360-degree view of data, Deliver complete view of customer data