Digital transformation is a journey that begins with a vision and is fueled by data. For Union Bank of the Philippines, the vision included converting 96% of its process across multiple digital channels, including voice, chatbot, IVRs, etc. The result has been global recognition for the first fully digital bank in the Philippines and awards by Euromoney and Retail Banker International. Join this session to hear how the bank created a single view of its customers within 5 months using MDM, data quality and data integration to reach 44% adoption of digital channels, support upscale customer relationship management, and comply with anti-money laundering and privacy regulations.
Session Id: 360103
Journey: 360 Engagement Journey
Product: Cloud Data Integration, Informatica Data Quality, Multidomain MDM, PowerCenter
Industry: Business Services
Role: Business Leader, Data Leader, Architect /IT Leader
Initiatives: Improve customer experience, Drive digital transformation, Ensure data privacy and compliance
Objectives: Deliver trusted, governed data, Manage data privacy initiatives, Gain a 360-degree view of data, Deliver complete view of customer data